Williams and Tata Communications have joined forces for 2019, announcing the deal ahead of the 2019 Formula 1 World Championship opening round, the Australian Grand Prix in Melbourne this weekend.
ROKiT Williams Racing has chosen Tata Communications as the team’s Official Digital Transformation Partner.
The team will benefit from Tata Communications’ seven-season track record in the reliable delivery of network, hosting, broadcasting and security services to the Formula One ecosystem. The team will use Tata Communications’ digital infrastructure to enable real-time data transfer between the pitlane garage at all Grands Prix and the team’s factory in the UK.
This infrastructure includes a superfast subsea fibre network that carries around 30% of the world’s Internet routes. It powers Internet of Things applications across the globe, underpins Tata Communications’ cloud and cyber security services, and enables software defined networking for multinational businesses.
Harnessing Tata Communications’ digital capabilities means that even if ROKiT Williams Racing’s engineers are thousands of miles apart, they are able to share vital data and insights, and collaborate on race strategy as if they were in the same place.
“Tata Communications plays a central role in all areas of Formula One – arguably the most challenging technology environment there is,” said Claire Williams, Deputy Team Principal, ROKiT Williams Racing.
“We’ve chosen Tata Communications as our new partner because of its deep understanding of the Formula One ecosystem and its unique technology requirements, and the company’s ‘whatever it takes’ attitude to support our team. We know we can trust Tata Communications to deliver at every race weekend, anywhere in the world.”
“Since 2012, Tata Communications’ role in Formula One has continued to grow, and we’re incredibly proud to now work with one of the most iconic teams in the paddock,” said Mehul Kapadia, Managing Director of Tata Communications’ F1 Business and the company’s Global Head of Marketing.
“Our aim is to unleash the full potential of digital transformation in live sports by enabling organisations like ROKiT Williams Racing to harness the power of our technology capabilities.”
Tata Communications plays a central role in not only Formula One, but also MotoGP™ and the European Tour. The company also collaborates with other sports, such as football, sailing and cricket, using its networking, cloud, mobility and security expertise to pave the way for new, more efficient ways of working in sports, to enable fans to engage with their heroes in new ways, and to lower the barriers for sports to expand to new markets.
Tata Communications has tested in action technologies such as live 360°, Ultra-HD video, and explored how innovations such as the Internet of Things could offer unique data-driven insights for teams and individuals.
Tata Communications has been the Official Connectivity Provider of Formula One since 2012, enabling the sport to seamlessly reach its half a billion fans globally each season.