Speaking during the occasion of the opening of the Geneva Show this week, Formula 1 CEO and Executive Chairman, Chase Carey, summarised the key focus for his management team ahead of the new season which begins on the weekend of 15 to 17 March down under.
Carey claimed that viewership figures are rising while talking up what’s on the bill for the forthcoming season and outlining the technical priorities.
In a statement published on the FIA website, Carey said, “It’s a very exciting time of year for us, just 12 days away from our season launch in Melbourne, Australia. We head into 2019 with a great deal of momentum: last year we had increased attendance at races, 10% growth in unique global viewers to 490-million and for the second year in a row we had the fastest growth with our social media platforms.”
“There are some fantastic stories about to unfold: 8 out of 10 teams will have driver line-up changes, new drivers moving up from F2, Robert Kubica returning to the F1 stage and of course an exciting battle of drivers and constructors up and down the grid.”
“We have four fan festivals this season, the celebration of our 1000th race in Shanghai in April and we will continue to upgrade our digital offering in new and compelling ways. We will capitalise on the wider platform, encompassing F3 and F2, our successful esports programme and new initiatives such as our documentary, all to continue to elevate the sport above and beyond the calendar.”
“We have two key strategic priorities: to build our technological leadership and the incredible achievements and efficiency of our hybrid engines and to continue to emphasise that Formula 1 is a sport for everyone.”
“2019 is also just a step in our longer-term plans: beyond next year we will continue to work with the FIA to introduce more significant changes to improve competition and action on track,” concluded Carey’s statement.