• Home
  • F1 News
  • 2023 F1 Season
  • Teams
  • Contact
  • Partners
    • PeeveeMedia
    • BC.Game
    • Online Casino Australia
    • UK Casino Not On Gamstop
    • Sports Betting Not On Gamstop
    • Best UK F1 Betting Sites
    • OnlineCasinoWiki
    • UK Sports Betting Sites
    • Non GamStop Betting Sites
    • UnitedGamblers.com
    • NonAAMS Bookmaker
    • Snack Media
    • SIMRACE247
    • MsportXtra
    • Live F1 Standings
Search
GRAND PRIX 247 logo
  • Home
  • F1 News
  • 2023 F1 Season
  • Teams
  • Contact
  • Partners
    • PeeveeMedia
    • BC.Game
    • Online Casino Australia
    • UK Casino Not On Gamstop
    • Sports Betting Not On Gamstop
    • Best UK F1 Betting Sites
    • OnlineCasinoWiki
    • UK Sports Betting Sites
    • Non GamStop Betting Sites
    • UnitedGamblers.com
    • NonAAMS Bookmaker
    • Snack Media
    • SIMRACE247
    • MsportXtra
    • Live F1 Standings
  • About Us
  • Comment Policy
  • Privacy
  • Twitter
  • Facebook
  • RSS

New Formula 1 logo expected to be made official this week

NewsDesk
19 November, 2017

Formula 1 are on the verge of dropping the familiar and iconic logo, and replace it with a new version to be made public starting with the season finale Abu Dhabi Grand Prix.

Three trademark applications – as seen above – were last week registered by Formula One Licensing BV with the European Union Intellectual Property.

To understand as to why the logo was changed after the end of the 20th century, we have to dive back into the history of Formula 1. Through the seventies and eighties was becoming riding the wave of the global sporting boom, boosted by the advent of television coverage.

As Bernie Ecclestone took hold of Formula 1 in the nineties he started globalizing the sport and as the 20th century came to an end, F1 had become a worldwide business platform for major international corporations to promote their products and as a business-to-business networking opportunities.

And so it was decided that F1 needed a logo, which would signify the main ethos of the sport.

Thus modern F1 Logo was designed in early 2000 and ranks as one of the most iconic brands in sport. Cleverly incorporating the “F” in black, with the white number “1” sandwiched between the “F” and a bright red flash of “speed”.

This logo replaced one that referred to the FIA Formula 1 World Championship in a squarish format.

The three new logos are relatively conservative and set to become the symbol of Formula 1 in the new Liberty Media era, which to a large extents means dismantling much of what Ecclestone built in his long reign over the sport.

F1 commercial chief Sean Bratches said earlier this year, “There are four real things I am going to focus on. One is the brand. The brand is the entry-point for any company, any brand, any sport. And we are going to work to understand the brand.”

“We are going to polish it, we are going to elevate it. It is going to be really central to what we do. That will allow us to enter new market places. It will allow us to take out of the market place what we should on the commercial side from sponsors, from rights holders, to promoters.”

Which of the three newly registered versions will become the official logo of Formula 1 is not yet known, but all should be revealed in the build-up to the Abu Dhabi Grand Prix this week.

Big Question: Does Formula 1 need a new logo?

auto racingbadgebranddesignf1formel 1formula 1formula oneformula umformula unogrand prixgraphiclogomotorsportnewnew logoofficialracingseasonworld championship

Share On:
Tweet
Sauber partner with GP Extreme for Abu Dhabi Grand Prix
Inside Line: What next for Daniel Ricciardo?

TWITTER PARTNER

msportxtra

Latest News

  • Jeddah Takeaways: Perez to sustain his potent new form?

    Jeddah Takeaways: Perez to sustain his potent new form?

    23 March, 2023
  • McLaren: James Key has left the team

    McLaren: James Key has left the team

    23 March, 2023
  • Inside Line: Short-memory Hamilton disrespects his great F1 team

    Inside Line: Short-memory Hamilton disrespects his great F1 team

    23 March, 2023
  • F1 Rookie Report: Piastri, Sargeant and De Vries so far

    F1 Rookie Report: Piastri, Sargeant and De Vries so far

    23 March, 2023
  • De la Rosa: Whatever Alonso drives, he always gives it 100%

    De la Rosa: Whatever Alonso drives, he always gives it 100%

    23 March, 2023
  • How F1 fans can take advantage of empty leg flights to Barcelona

    How F1 fans can take advantage of empty leg flights to Barcelona

    23 March, 2023
  • Villeneuve: I want to win the Triple Crown of Motorsports

    Villeneuve: I want to win the Triple Crown of Motorsports

    22 March, 2023
  • Minardi: Unbelievable Alonso is still driving at the top in F1

    Minardi: Unbelievable Alonso is still driving at the top in F1

    22 March, 2023
  • Red Mist: Are the 1980 bells of agony ringing for Ferrari?

    Red Mist: Are the 1980 bells of agony ringing for Ferrari?

    22 March, 2023
  • Verstappen: We have to do better as a team, I should’ve won

    Verstappen: We have to do better as a team, I should’ve won

    22 March, 2023
  • How much can F1 drivers earn from Instagram?

    How much can F1 drivers earn from Instagram?

    22 March, 2023
  • Miami Grand Prix Track loved by F1 Drivers

    Miami Grand Prix Track loved by F1 Drivers

    22 March, 2023

© 2022 | PEEVEEMedia

©grandprix247.com