Force India’ eye catching pink livery, courtesy of their new partners BWT has generated mixed reactions from the Formula 1 world, including fans, commenting on the team’s new look through various social media channels.
The deal will reportedly earn the Vijay Mallya owned team $20-million dollars.
The Austrian company BWT (Best Water Technology) is Europe’s leading water technology company with 3,300 employees, and the Force India investment part of a global expansion marketing strategy.
The company also sponsors two Cars in the DTM series, a deal which runs until the end of this year.
We will have a brand new look this season after an agreement with BWT, Europe’s no 1 water technology specialists. https://t.co/7SOMlq46Ar pic.twitter.com/gY3WhjapPg
— Sahara Force India (@ForceIndiaF1) March 14, 2017
@HulkHulkenberg but we thought you just LOVED adorable pink little things! 💕 pic.twitter.com/VFNQkE9JRq
— Sahara Force India (@ForceIndiaF1) March 14, 2017
New colour for 2017, as clever as the pink panther;)! What do you think about it?😜 #BWT @F1 @ForceIndiaF1 pic.twitter.com/HdCTyUDbPp
— Esteban Ocon (@OconEsteban) March 14, 2017
YES!! #inthepink #realmenwearpink #thinkpink #pinkrocks 💗💗💗 https://t.co/ghlMRzIjTV
— Natalie Pinkham (@NataliePinkham) March 14, 2017
We CANNOT wait to see the overalls. https://t.co/Uqpc7dCRmb
— Renault Sport F1 (@RenaultSportF1) March 14, 2017
@ForceIndiaF1 On Wednesdays we wear pink 😉 #PrettyInPink pic.twitter.com/82VLG3jDrq
— Mercedes-AMG F1 (@MercedesAMGF1) March 14, 2017