Pretty in pink means good money for Force India

The Sahara Force India F1 VJM10.Sahara Force India F1 VJM10 Livery Reveal, Tuesday 14th March 2017.

Force India’ eye catching pink livery, courtesy of their new partners BWT has generated mixed reactions from the Formula 1 world, including fans, commenting on the team’s new look through various social media channels.

The deal will reportedly earn the Vijay Mallya owned team $20-million dollars. 

The Austrian company BWT (Best Water Technology) is Europe’s leading water technology company with 3,300 employees, and the Force India investment part of a global expansion marketing strategy. 

The company also sponsors two Cars in the DTM series, a deal which runs until the end of this year.