McLaren announces New Era partnership

Press Release: McLaren-Honda is delighted to announce a new global partnership with New Era, which sees the company becoming the official authentic headwear provider of the Formula 1 team.

As part of a three-year deal, New Era-branded caps will form part of the official team kit worn by race drivers Fernando Alonso and Stoffel Vandoorne, as well as the McLaren-Honda mechanics, engineers and travelling race team.

The co-branded headwear will be available to purchase via and, as well as New Era stores and select retail partners from April 2017.
Design inspiration for the headwear line places a special focus on performance, fit and product innovation.

The debut collection celebrates the McLaren-Honda brand with word badges and material applications taken from this year’s official team kit. New Era Diamond Era fabric adorns the driver caps to allow optimal performance in all weather conditions.

“New Era has the well-earned reputation of creating the most functional and comfortable headwear in the clothing industry,” said McLaren Executive Director Zak Brown.

“It’s a phenomenally cool brand, whose huge global presence speaks volumes for its style and popularity; and it’s a fantastic asset to the McLaren-Honda partner portfolio. Fernando and Stoffel are both keen advocates of wearing the team cap – and they’ve been given an added element of style through this announcement.”

“We’re very excited about our new global partnership with McLaren Honda,” said Paul Gils, VP EMEA at New Era. “It’s our first venture into motorsport and offers a great opportunity for us to produce quality headwear for the passionate fans of such a globally recognised motor racing team.”