Haas: I’ve seen a lot of interest from NASCAR people

Circuit de Catalunya, Barcelona, Spain Wednesday 24 February 2016. World Copyright: Sam Bloxham/LAT Photographic ref: Digital Image _L4R8100

In terms of technology Formula 1 and NASCAR are worlds apart, but Haas F1 team chief Gene Haas has revealed that there is a great deal of interest and curiosity surrounding his F1 venture from the NASCAR community.

Haas told ESPN, “There’s always been a lot of interest from the NASCAR side about F1, I think there’s a lot of curiosity from people who would like to come to the races and find out what it’s all about because it’s interesting. I’ve seen a lot of interest from people, individuals, who have encouraged us in what we’re doing.”

“It’s obviously on a very small level but we’ve got a lot media attention, a lot of business contacts, I think there’s been a fairly positive response to us in Formula One.”

Haas Automation has benefited from the B2B opportunities that emerge due to their involvement in the sport, but Haas believes there is still a way to go for his team to secure a major title sponsor for their F1 project,

Haas explained, “We’ve had more interest and we’re talking to a number of companies but we haven’t put anything in hard writing. I think we will have a couple of associate sponsors but I think we still have to prove we can race at this level.”

“Racing in general, there’s some viewership issues, there’s only a number of viewers you can provide to potential sponsors.”

“In general I think all racing venues have had issues in terms of sponsors and most of the teams you see here don’t have any major sponsors yet except from the top three or four teams.”

Haas enjoyed a sensational start to their Formula 1 adventure during the early part of the season, but as the year progressed the hardship of contesting at the highest level took its toll on the team. Nevertheless they finished eighth in what must be described as a remarkable season for the debutantes.