They might be fierce rivals on track but Formula One’s stars today came together as one with the FIA to support United Nations’ Global Road Safety Week, which this week drew attention to the need to protect pedestrians the world over.
According to the World Health Organisation more than 5,000 pedestrians are killed on the world’s roads every week and these fatalities make up a large percentage of the 1.3 million killed on the roads every year.
However, despite the shocking toll, pedestrians as a group do not have a voice when traffic safety is discussed. To give them that voice, this year’s UN’s Global Road Safety Week took pedestrian safety as its theme.
To highlight the need to protect this vulnerable segment of road users, the UN programme launched the Long, Short Walk, an initiative that encouraged people, groups and organisations from around the world to video or photograph their favourite walks. The footage will be edited together to raise awareness that those in motorised vehicles are not the globe’s only road users.
And in support of the initiative, Formula One’s stars today joined forces with the FIA its Action for Road Safety campaign and Formula One Management (FOM) to take a Long, Short Walk of their own in the run-up to the Spanish Grand Prix.