Feb.23 (Press Release) The Australian Grand Prix Corporation is continuing its longstanding relationship with Qantas as it confirms the iconic Australian brand as naming rights and official airline partner for the 2012 Formula 1 Qantas Australian Grand Prix.
Australian Grand Prix Corporation Chairman, Mr. Ronald J Walker, AC CBE said he was delighted to be working with Qantas again.
“Qantas has been associated with the Australian Grand Prix for over 25 years and we are pleased that this important partnership is continuing. Formula One is the world’s most popular annual sporting series, with each season attracting a television audience of 520 million fans around the world. Last year in Australia, 4.23 million watched the 2011 Formula 1 Qantas Australian Grand Prix on television – you just cannot put a value to that level of branding.”
“We look forward to building on the success of the 2011 Albert Park race that beamed images of Melbourne to 187 countries around the world,” said Mr Walker.
Qantas CEO Alan Joyce said the airline has supported the Australian Grand Prix since it arrived in Australia in 1985.
“Qantas has been associated with the Grand Prix since its inception in Australia and we are pleased to continue our support for this year’s event. We wish Qantas Ambassador Mark Webber the best of luck for the race next month.”
The 2012 Formula 1 Qantas Australian Grand Prix will be held at Melbourne’s spectacular Albert Park from 15-18 March with a host of on and off track activities.