In addition to increased positioning, the new agreement will bring greater visibility for Casio, with its logo appearing on the nose of the RB8, as well as on the 2012 team kit and in all partner listing areas.
Christian Horner commented: “It’s encouraging that we’re able to keep building and extending our relationships with long-term Partners, such as Casio. Formula One is focused on speed and accuracy, which is captured and reflected in the Casio EDIFICE watches worn by the drivers and the team. We very much look forward to working with them throughout the new season and beyond.”
Hiroshi Nakamura, Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., said: “Over the last three years of our partnership with Red Bull Racing, our relationship has grown stronger and closer. The team is hugely popular around the world after winning the Drivers’ and Constructors’ Championships for two consecutive years. As a result, our partnership with Red Bull Racing has been extremely effective in the global promotion of Edifice watches.”