Sonax has been involved with Formula One for a number of years and provides a range of premium car care products in more than 100 countries. Using the company’s products, the team will work to ensure its cars, driven by Sebastian Vettel and Mark Webber, look pristine every time they leave the Formula One garage.
Christian Horner commented: “Good presentation is vitally important in our business and we value partnerships that enhance and promote this. Sonax has an excellent reputation and is a leading manufacturer in its area; their high quality products are second to none and it’s great to be able to use them within Red Bull Racing. We welcome them to the team and look forward to working with them throughout the season.”
Manfred Hoffmann, Owner and Managing Director of Sonax GmbH commented: “We are looking forward to working with Red Bull Racing. We have more in common than simply a passion for motorsports and cars. Red Bull’s lifestyle character and innovative strength inspires young fans, which will be the main focus of Sonax’s communications. The partnership with Red Bull Racing will bring the brand closer to young supporters. Sonax enjoys great popularity among motorsport fans who care deeply for their cars – and this co-operation, between the No. 1 in motorsports and the No. 1 in car care, will help both loyal and potential Sonax customers to trust the right brand.”