German GP world cup goals ticket promo backfires

Germany scoring too many goals in the World Cup

Germany scoring too many goals in the World Cup

A marketing gimmick – using Germany’s world cup squad – has backfired ahead of next weekend’s German Grand Prix.

Auto Motor und Sport said that a €11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

‘Die Mannschaft’ then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a €77 discount per ticket in the six highest categories for the German Grand Prix.

“The inventor of the campaign probably had not imagined such a result,” said AM&S correspondent Michael Schmidt. (GMM)