Subway could become Formula 1 sponsor 14 April, 2014 198 American food outlet chain Subway could be the next sponsor to enter Formula 1, according to Formula 1 business journalist Christian Sylt. Zak Brown, a Formula 1 sponsorship guru who manages the sandwich giant’s motor sport portfolio, told the Telegraph newspaper that Formula 1 and Subway are a “perfect fit”. “I took the Subway Chief Marketing Officer to meet Bernie (Ecclestone) in Montreal last year, and I would say they have been exploring it for a year,” said Brown. “They (Subway) are all about the consumer, they are massive media buyers so they would look at a sport and see if it stacks up from a media point of view, and Formula 1 does.” he added. Brown suggested that, for its Formula 1 foray, Subway could emulate its NASCAR strategy in sponsoring “a team, an event and a driver”. (GMM) Subbed by AJN.