Sahara Force India welcomes new partners 14 March, 2014 On the eve of the new Formula One season, Sahara Force India is delighted to announce the arrival of KONI, Consorcio Aristos and FICREA as its latest partners ahead of the 2014 campaign. Shock absorber specialist KONI joins the team as a technical partner to develop new damper technology with a clear mission to help improve performance in this crucial area of the car. Consorcio Aristos is a Mexican construction company with a long history of engineering excellence dating back to 1956. Their passion for innovation and efficiency makes Formula One a logical platform to raise brand awareness. FICREA is a financial institution specialising in capital investment services to small and medium-sized manufacturing companies across Mexico. This partnership represents their first involvement in Formula One as they look to capitalise on the ever-growing popularity of the sport in Mexico. Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “Announcing three new partners is a great way to kick off the start of the new season. Koni are experts in damper technology and we hope to benefit from a close working relationship to help drive forward our competitiveness. The arrival of Consorcio Aristos and FICREA confirms the appeal of Sahara Force India to global brands keen to support our efforts in the World Championship. Together with all our partners I thank them for their support and look forward to rewarding them with success on the track.” Content on GrandPrix247.com by: staff & contributors, Reuters syndication, GMM service, Getty Images, Formula 1 teams, sponsors & organisations.