Williams Martini Racing is born

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Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, today announced a multi-year agreement that unites two of the most iconic brands in Formula 1 racing, creating Williams Martini Racing. The announcement was made during an event held here, as part of the 2014 team launch.

“We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing,” said Sir Frank Williams, Founder and Team Principal, Williams.

“Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula One once again in unison with Williams.”

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“The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One racing,” said Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands, who oversees marketing for Martini other premium brands in the Bacardi portfolio.

“Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand.”

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The iconic Martini Racing stripes will adorn the new Williams Mercedes FW36 race car that will make its race debut on March 16 in Melbourne, Australia, kicking off the 2014 F1 season. With drivers Felipe Massa and Valtteri Bottas steering the on-track performance for Williams Martini Racing.

The Martini brand’s longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of Martini Racing.
With the brand’s return to Formula 1, Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond so that a new generation will fall in love with the gioia di vivere (the Italian “joy of living”) that Martini brings to the world. (Press Release)
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  • karlich

    Yummy! Stunning car and the official livery is much prettier than the early “leaked” images. Hope they do well, they’ve been in the shadows for too long.

  • =El Presidente=

    very nice to finally see the livery.
    Also very very nice to see Williams with some tailwind for a change! Really hope they have a good season and that they will be able to break back into the top-5. Would be good to have Williams mentioned as ‘top-team’ again!

  • Hugo Lafreniere

    Some earlier pshops looked actually better, but regardless, this is a great livery, and much better than the one they sported so far. Imagine that car leading a race. That would be badass. Now bring back Marlboro Team McLaren!

  • s4parke

    That’s going to look sharp at the podium in Melbourne!

  • McLarenfan

    Not so much news but at least now it is official and I do like the look. Williams do seem to be heading the right way now and it does make people wonder if the turning point is related to getting rid of Sam.

  • Hugo Lafreniere

    Adam Parr and Sam Michael are two suckass idiots. I wonder how long before McLaren sacks Michael, as obviously he hasn’t helped the team one bit.

  • McLarenfan

    I hear you there Sam said he had managed to get the pit stops under the 2 second mark then said he told the crew to slow down yet we were pasted on pit stops last season I think I would have got rid of him and stayed with Martin Whitmarsh even if they are changing the way management is structured to Merc style.

  • KevinW

    I liked the blue car, but this is gorgeous. They even made the turd of a nose look good with graphics, and tied it into the car very nicely. Does my graphics design heart good. I would love to see Massa jump out of the car for his first top step in too many years. What a great season opener that would be.

  • fools

    Wow. Very Classy and Beautiful. Lovely Livery. Hope to see The Williams Team back to par this season.

  • Tamburello1994

    I think we can all agree seeing a resurgent Williams is a good thing for Formula 1.

    A great comeback story if they can compete for the titles this season. (and beyond)

  • gracias

    I should say I am really impressed with the look of the car..looks very sexy..