Williams to show Martini livery a week before Melbourne

Formula One World Championship

Williams’ new Martini 2014 livery will be unveiled on 6 March, a week before the Formula 1 circus gathers in Melbourne for the season opener.

Initially, it was believed that the Grove team would pull the official wraps off its highly-anticipated new title sponsorship deal during Bahrain testing.

But that theory was dismissed on the basis that alcohol advertising is not allowed in Arab countries.

Media reports claim that Williams’ deal with the iconic Italian vermouth label would be announced on the Wednesday or Thursday of Australian Grand Prix week.

But according to Auto Hebdo, the British team has finally confirmed the real launch date – March 6, exactly a week before the paddock bursts to life in Melbourne. (GMM)

Subbed by AJN.

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  • TheDudeson

    The amount of publicity this has already generated for Martini must already be worth the investment lol

  • McLarenfan

    Martini sales increase it is all good for them and Williams.

  • Hawk

    so what will they do to the livery come the Bahrain GP