Study shows that Ferrari is the world’s most powerful brand 18 February, 2014 Ferrari is the world’s most powerful brand, according to a study released today by leading brand valuation consultancy Brand Finance. The Italian carmaker scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction. Ferrari is one of only eleven brands – including Google, Hermès, Coca-Cola, Disney, Rolex and (their Formula 1 rivals) Red Bull – to be awarded an AAA+ brand rating and has the highest overall score. Brand Finance chief executive David Haigh stated, “The prancing horse on a yellow badge is instantly recognizable the world over, even where paved roads have yet to reach.” Fernando Alonso and Kimi Raikkonen “In its home country and among its many admirers worldwide Ferrari inspires more than just brand loyalty, more of a cultish, even quasi-religious devotion. Its brand power is indisputable.” According to the report, Apple remains the world’s most valuable brand. Much of Ferrari’s allure and exposure is through their exploits in Formula 1, even though the team last won a title back in 2007, with Kimi Raikkonen. This year Raikkonen has returned to the team, joining Fernando Alonso in the quest to bring the titles back to Maranello. (GP247) Subbed by AJN.