The latest driver chosen to join Red Bull prestigious single seater talent programme has been plucked out of the world of video gaming.
22-year-old Briton Jann Mardenborough honed his skills on the Playstation game Gran Turismo, winning the Nissan-sponsored virtual competition GT Academy and then moving into real-life GT, Le Mans and F3 single seaters.
“The traditional route to Formula 1 of karting and single-seaters is a tried and tested success, but Nissan and Playstation have gone down a very different road and started to find some very talented drivers who have been doing all their practising on a games console,” said Red Bull Driver Development Chief Andy Damerum.
Mardenborough has been signed up by the energy drink company, and in 2014 he will move into the third-tier Formula 1 feeder series GP3 with Christian Horner’s Arden team.
It is the very seat that last year was occupied by Russian Daniil Kvyat, who has leapt straight into Formula 1 for 2014 with the energy drink company’s second team Toro Rosso.
“This season is my opportunity to impress more people in the sport who make the decisions on who makes it into Formula 1 and who doesn’t, and I’m going to give it my best shot,” Mardenborough said. (GMM)
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