(Press Release) After bringing Formula 1 to the masses in so many cities, including Moscow, Jerusalem and Warsaw, Ferrari is doing it again, to be precise, bringing the adrenalin rush of a Formula 1 car to Soweto, the famous suburb of Johannesburg.
South Africa has a long Formula 1 tradition, having staged 23 Grands Prix between 1962 and 1993.
It also boasts a World Champion in the shape of Jody Scheckter who took the title in 1979, at the wheel of a Ferrari.
It’s been a long time since the World Championship hasn’t visited Africa and putting that right are the Scuderia and its long-term partner Shell.
The street demo is being staged to launch the new Shell V-Power Nitro+, featuring Prancing Horse test driver Marc Gene at the wheel of an F60.
Thousands of spectators are expected to show up at the impromptu circuit which has been set up around Soweto’s Soccer City stadium, home to the 2010 World Cup Final.
Events like this help to spread the popularity of Formula 1 by bringing its excitement to cities in countries that do not host a grand prix.
As for the drivers, they get to enjoy being at the wheel of a Ferrari Formula 1 car without the pressure that goes with racing.
The event runs over two days. On Friday, Marc will also visit the Soweto home of Nelson Mandela, now a museum, in the Orlando West district.
On Saturday, the Spanish Test Driver will be at the Fomiss service station before taking part in a spectacular parade of road going Ferraris, organised in conjunction with Viglietti, the South African Ferrari importer.
After that, Marc will be strapped into the F60 for the much awaited spectacle, featuring burn-outs, pitstops and bursts of breathtaking acceleration.
Subbed by AJN.