TAG Heuer releases sunglasses in tribute to Ayrton Senna

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Swiss watch company TAG Heuer is commemorating the 20th anniversary of the death of Brazilian Formula 1 legend Ayrton Senna on 1 May with a new limited edition pair of sunglasses.

TAG Heuer’s ‘Avant-Garde Eyewear: the Ayrton Senna limited edition’ was created to celebrate the life of the tripe Formula 1 World Champion, who was tragically killed in an accident at the San Marino Grand Prix on 1 May, 1994.

Crafted from Monel (a specialist nickel-copper alloy), the sunglasses feature over-stitched calfskin arms and sporty polarised grey polycarbonate lenses. Only 614 copies of the sunglasses have been made, and they’ll sell for €1,900. A second style is available for €260 with acetate arms and metal frame.

A portion of proceeds from the sales of the sunglasses will go to the Ayrton Senna Institute which supports education projects for young, underprivileged Brazilians. (AFP)

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  • Tamburello1994

    Can’t believe it’s been twenty years. A fitting tribute.

    I wonder what Ayrton would say about the state of the sport today. . . .

  • McLarenfan

    I do support these Tribute items even though the price tag is out of reach for some mere mortals but I also wish to say there have been many great or potentially great drivers killed, and it would be nice for these companies to recognize those drivers in a similar fashion if they did I think that the rewards for them and the charities would be just as rewarding.

  • McLarenfan

    @Tamburello1994 I think he would pick his helmet up and walk to be honest, I think some of the others from that ere would as well.

  • Tamburello1994

    No. Doubt.

  • TheDudeson

    not big on these opportunistic marketing ploys when only ‘portion of proceeds from the sales of the sunglasses will go to the Ayrton Senna Institute’
    ‘portion’ being the key word there, if it was all going to the institute then it’s genuine and a real tribute
    I wonder if senna would approve

  • GPevolved

    I just bought some Cole Haan “Drivers” myself, just because I thought they looked like the loafers that Ayrton Senna wore in that great video that shows his footwork in an NSX at Suzuka–shameless.

  • McLarenfan

    @GPevolved I love that clip Screeching out f the pit lane, then were he is braking and still tapping the accelerator with his right foot and at the same time pressing the clutch with the left so he keeps the rev’s up through the corners, natural driving.