TAG Heuer releases sunglasses in tribute to Ayrton Senna

str2_ga_0502_tag heuer

Swiss watch company TAG Heuer is commemorating the 20th anniversary of the death of Brazilian Formula 1 legend Ayrton Senna on 1 May with a new limited edition pair of sunglasses.

TAG Heuer’s ‘Avant-Garde Eyewear: the Ayrton Senna limited edition’ was created to celebrate the life of the tripe Formula 1 World Champion, who was tragically killed in an accident at the San Marino Grand Prix on 1 May, 1994.

Crafted from Monel (a specialist nickel-copper alloy), the sunglasses feature over-stitched calfskin arms and sporty polarised grey polycarbonate lenses. Only 614 copies of the sunglasses have been made, and they’ll sell for €1,900. A second style is available for €260 with acetate arms and metal frame.

A portion of proceeds from the sales of the sunglasses will go to the Ayrton Senna Institute which supports education projects for young, underprivileged Brazilians. (AFP)

Subbed by AJN.

Reports on GrandPrix247.com by: staff & contributors, Reuters syndication, GMM service, Formula 1 teams, sponsors & organisations.