Kimi Raikkonen, famously averse to the promotional duties that are part and parcel of being a modern sports personality, has appointed MB Partners to handle his commercial affairs.
MB Partners, led by former grand prix driver Mark Blundell, announced: “MB Partners are proud to announce they will be representing the commercial rights for 2007 Formula 1 World Champion, Kimi Raikkonen in collaboration with his management and advisors.
Raikkonen returns to Ferrari this year to join Fernando Alonso for the first of two seasons. He won the title for the Maranello squad in 2007, before leaving the team and F1 in 2009 for a career in the World Rally Championship, and then heading back to F1 with Lotus in 2012.
Raikkonen scored Lotus F1’s first race win at the 2012 Abu Dhabi Grand Prix and last year secured another victory and a further seven podiums, to finish fifth in the Championship standings.
Blundell, founder and CEO of MB Partners said, “I have known Kimi’s management and advisors for a very long time and as such, we are working closely together on behalf of Kimi. He is without a doubt one of the best F1 drivers on the grid and combined with Ferrari is a powerful commercial proposition.” (GP247)
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