Revving up down under for 2014 Formula 1 season opener in Melbourne 3 February, 2014 The Australian Grand Prix Corporation announced that luxury watch brand Rolex has re-signed as the Title Sponsor of the 2014 Formula 1 Australian Grand Prix at Albert Park, 13-16 March. A helicopter flight over the Albert Park Lake involving a Red Bull Racing car dramatically suspended from its undercarriage celebrated the extension of Rolex’s global partnership with Formula 1 and world motorsport’s imminent arrival in Melbourne. Premier of Victoria Denis Napthine was also in attendance, he said the global exposure generated through F1 was unrivalled by any other annual sporting event staged in this city. “Melbourne and Victoria are known the world over as the home of major events and the Australian Grand Prix plays a key role in ensuring our sporting line-up remains first-class in a global sense,” Dr Napthine said. Georgia Geminder Australian Grand Prix ambassador Australian Grand Prix Corporation Chairman, Ronald Walker, said that the 2014 event would once again be shown around the world on free-to-air television, which will ensure that millions across the globe watch the broadcast. “The 2014 Rolex Formula 1 Grand Prix. will be seen by those in Europe at breakfast and the Asian market during lunch. Images of our city skyline and Albert Park will be beamed around the world into 185 territories*, reinforcing the importance of this event in promoting Melbourne to the world,” Walker said. On the day model Georgia Geminder was announced as the Official Ambassador of the event. Melbourne traditionally hosts the season opener with the race bringing plenty of action when the teams line up against each other for the first time in the New Year. (GP247-Australian GP Media) Subbed by AJN. Content on GrandPrix247.com by: staff & contributors, Reuters syndication, GMM service, Getty Images, Formula 1 teams, sponsors & organisations.