Sahara Force India presents a fresh new look for the 2014 season

Force India VJM07

Force India VJM07 with new livery

Press Release: Sahara Force India revealed its dynamic new look today, offering fans and the media a first impression of what the VJM07 will look like when it is officially presented at next week’s Jerez test session.

The new livery brings a fresh trackside image for the team with the introduction of black alongside the traditional colours of saffron, white and green.

“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” says Vijay Mallya. “I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.”

Key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand.  There will be prominent Claro branding on the drivers’ suits and team kit.

Force India factory (File Photo)

Force India factory (File Photo)

The rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists, following last week’s announcement of a multi-year partnership with the team.

The new livery also sees branding from Astana, a foundation that supports sporting initiatives by promoting the capital city of Kazakhstan. The Astana logo is positioned on the side of the VJM07’s nose.

“It’s been a busy winter for us on the technical and commercial front,” explains Vijay. “When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up. It certainly feels as though there is the potential for 2014 to be our strongest season yet.”

Force India factory (File Photo)

Force India factory (File Photo)

As well as new colours, the changes beneath the skin of the VJM07 are even more extensive due to the new technical regulations. “The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team,” says Vijay. “It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job.”

Technical Director, Andrew Green, is quick to emphasise just how different the VJM07 is compared to its predecessor: “Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we’ve had to achieve the same results in a slightly different way.”

Andrew says accommodating the power unit was the biggest challenge: “It’s been a massive job to accommodate all the changes to the power unit – it’s the biggest change I’ve witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis.”

Content on by: staff & contributors, Reuters syndication, GMM service, Getty Images, Formula 1 teams, sponsors & organisations.

  • Tre

    Does it have the penis nose?

  • MAx Max

    Holy crap it looks nice. the livery!

  • Mofombo

    That car is f-ing awesome

  • Urko

    Ofc VJM has penis, but don’t worry, it’s so small u won’t even notice it;)

  • Tamburello_1994

    I like the new livery. 10x better than the old scheme.

    The car itself looks slick too. If it preforms half as good as it looks FA might actually be somewhere.

  • Tamburello_1994

    I mean “FI”

  • quixpeed

    Ferrari F2002 identical nose shape.

  • F1 Fan For A Long Time

    I’m impressed with the shape! I’m glad that the rear wing doesn’t look as high up – I never liked that as part of the 2009 regs. It made the cars look ugly and more like toys.

    Maybe this season will be a good one – albeit a bit less noise and a few thousand less revs. It’s ok having lots of noise and V8 engines but ultimately it’s not too good for the sport to have the same winner for 13 out of 19 races.

    Bring on the new rules, we have nothing to lose!

  • Jude Flores

    this is the first time i like the livery of Force India..

  • D.R.S

    W.o.W! That’s a Stunner! Kick some arse Force India!! Come on!!!
    Proud to be an Indian!!
    What a car!!

  • The Pessimist

    That’s a wicked livery but the question is have the passed the FIA tests>

  • The Pessimist

    That’s a wicked livery but the question is have FI passed the FIA tests?

  • GB

    CLARO is not a mexican brand. It’s in latin america but not in Mexico. Albeit owned by a Mexican.


  • McLarenfan

    Looking good, lets hope these things go well only time will tell.

  • Marcel R.

    Looks bloody awesome! The new lower nose looks great too. Last year’s nose cone design (on all the cars) was nothing short of horrid.

  • fools


    we all know now what gender you like. step off the immaturity.

  • fools


    no need to mention “FA” step off his nuts

  • pitwall


    Don’t be so greedy with exclamation marks, leave some for other people

  • Tamburello_1994

    @ Fool-ish

    Hey dumb-ass, It’s more than obvious I was referring to Force India – not any one person. Simple mistake which I took the time to correct.

    Stop looking for trouble where none exists.

  • PB

    Awesome livery. Lets hope the car and drivers can be just as awesome.

  • farizY

    Looks good, hopefully Force India will add some spice this season! Bring the fight to the big boys.

  • the fan

    reminds me of the time i first saw the sauber car last year, looks very good in that black matte finish! I hope its not just the good looks that we’ll see in this. Mclaren has the best looking colors and they just suck so much last year.