Force India signs multi-year partnership with Roshfrans

Formula One Testing

Press Release: Sahara Force India is delighted to begin 2014 by announcing an exciting multi-year partnership with Roshfrans, the lubricant oils specialists from Mexico.

The agreement will see prominent Roshfrans branding on the team’s new car, the VJM07 – on the rear wing endplates as well as on the drivers’ suits, helmets and team clothing.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I’m delighted to welcome Roshfrans as a new long-term partner of Sahara Force India. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead. As a global organisation, Roshfrans is ideally placed to take advantage of Formula 1s unparalleled reach to demonstrate its technical excellence and increase brand awareness.”

Ing. Sergio Platonoff Castillo, CEO of Roshfrans: “It’s a pleasure for Roshfrans to begin a partnership with Sahara Force India – an up-and-coming team with big ambitions. We have been very impressed with the commitment of everybody in the team and, with such an exciting driver line-up, we believe the stage is set for a successful season. It’s an extremely proud moment for Roshfrans to be involved in the world of F1 and we look forward to following the team’s progress this season.”

Subbed by AJN.

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  • Virender

    This Team is definately one to Watch Out for comes March. They Got both Funds (Perez) and Talent (Hulk) required to sustain current situation in F1 Industry.

    Bravo, Something to Cheer for us (Indians)


    Man Force India struck a jackpot signing Sergio! Now hope they can out perform other. Williams seems to awfully suspicious this season!

  • The Pessimist

    But didn’t Vijay Mallya say more than once that Perez signing has nothing to do with sponsorship money?

  • Hawk

    Eh.. So you want him to chase away the money.

  • Hawk

    Or do you imply one should never marry a rich man’s daughter?

  • WestMclarenMercedes

    Perez is a pay driver with talent. And with Nico. I might just become a Force India fan. With 2 good drivers and money

  • Boycottthebull

    I think they should be calling themselves Force Mexico. Its team name certain would make investors pause without an Indian market.