Force India signs multi-year partnership with Roshfrans 17 January, 2014 Press Release: Sahara Force India is delighted to begin 2014 by announcing an exciting multi-year partnership with Roshfrans, the lubricant oils specialists from Mexico. The agreement will see prominent Roshfrans branding on the team’s new car, the VJM07 – on the rear wing endplates as well as on the drivers’ suits, helmets and team clothing. Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I’m delighted to welcome Roshfrans as a new long-term partner of Sahara Force India. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead. As a global organisation, Roshfrans is ideally placed to take advantage of Formula 1s unparalleled reach to demonstrate its technical excellence and increase brand awareness.” Ing. Sergio Platonoff Castillo, CEO of Roshfrans: “It’s a pleasure for Roshfrans to begin a partnership with Sahara Force India – an up-and-coming team with big ambitions. We have been very impressed with the commitment of everybody in the team and, with such an exciting driver line-up, we believe the stage is set for a successful season. It’s an extremely proud moment for Roshfrans to be involved in the world of F1 and we look forward to following the team’s progress this season.” Subbed by AJN.