Force India signs multi-year partnership with Roshfrans

Formula One Testing

Press Release: Sahara Force India is delighted to begin 2014 by announcing an exciting multi-year partnership with Roshfrans, the lubricant oils specialists from Mexico.

The agreement will see prominent Roshfrans branding on the team’s new car, the VJM07 – on the rear wing endplates as well as on the drivers’ suits, helmets and team clothing.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “I’m delighted to welcome Roshfrans as a new long-term partner of Sahara Force India. Together we share a lot of common values, including a passion for technology and innovation, and we look forward to forging a strong working relationship with them in the years ahead. As a global organisation, Roshfrans is ideally placed to take advantage of Formula 1s unparalleled reach to demonstrate its technical excellence and increase brand awareness.”

Ing. Sergio Platonoff Castillo, CEO of Roshfrans: “It’s a pleasure for Roshfrans to begin a partnership with Sahara Force India – an up-and-coming team with big ambitions. We have been very impressed with the commitment of everybody in the team and, with such an exciting driver line-up, we believe the stage is set for a successful season. It’s an extremely proud moment for Roshfrans to be involved in the world of F1 and we look forward to following the team’s progress this season.”

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