Formula 1 secures TV rights deal for Middle East

television screen

Formula 1 has agreed a new TV deal that covers the Middle East, a boost for the sport after Sebastian Vettel’s domination led to criticism that it had become boring for viewers.

International media company MP & Silva has bought the rights in a six-year deal covering the Middle East and North Africa, starting from 2014. This will be the the first time that the company has been involved with Formula 1.

“The purpose of this agreement is to help grow interest in F1 throughout the Middle East and I am confident that MP & Silva can help us achieve that,” F1 Chief Executive Bernie Ecclestone said in a statement.

MP & Silva effectively acts as a middleman, guaranteeing Formula 1 a price for the rights which it can then sell on to broadcasters in the region.

The sport has retained a very strong appeal and Middle East, with interest fuelled by races in Abu Dhabi and Bahrain, said Peter Hutton, chief operating officer with MP & Silva.

“We’ve taken a long term position with the sport,” he said.

“If you look at F1, duels at the top of the sport have always existed,” he added, saying that Vettel’s winning streak would face a strong challenge after his four straight World titles.

MP & Silva has also bought the rights for Poland and Romania from 2014 to 2019, and Bulgaria from 2015-19. (Reuters)

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  • F1 Fan For A Long Time

    I don’t know why the races have been sold to Bulgaria. They’ll all be over here in the UK by then, watching it on Sky, funded by the taxpayer.

  • Zombie Jesus will eat your brain and take your knowledge

    Sky is a paid service so the Bulgarians immigrants you chastise will still have to coin up. Take your xenophobia elsewhere.

    As for the article: “Vettel’s domination led to criticism that it had become boring for viewers” looooooool. That’s a joke right? Especially considering F1’s move to the 2014 regulations, where ERS is throttle operated with a push to pass engine map, traction control is illegal but torque control isn’t, and everyone gets hard tyres that suck and a regulated fuel flow and fuel amount… really, seeing drivers not push to save fuel and power units and gearboxes… that’ll be soooooooooo much more exciting.

    Le Mans and V8s here I come.