There will be a subtle change in branding at the Korean Grand Prix on both Caterham F1 Team racecars, in the team’s garage and on the overalls of race drivers Charles Pic and Giedo van der Garde as the Renault name and Losange diamond will be replaced by the logos of Renault Samsung Motors (RSM).
RSM – a partly owned Renault subsidiary developing and retailing vehicles in the fast-growing South Korean automobile market – will use the Korean GP, one of the country’s most high-profile events, to promote its brand within the notoriously competitive domestic market.
As part of an extensive 360° marketing plan within Korea, an opportunity facilitated and fully supported by Renault and Renault Sport F1, the RSM logo will substitute all Renault branding on the Caterham F1 Team cars, garage panels and race driver overalls for the entire race weekend.
The traditional Renault branding will return for the Japanese GP a week later. (Caterham)
Subbed by AJN.