Fiat may sponsor Alonso's cycling team 16 September, 2013 Fernando Alonso on his bicycle Fiat, the Ferrari-linked Italian car manufacturer, could step in to sponsor Fernando Alonso’s new cycling team project. It emerged early this month that Ferrari’s current lead driver has bought the ailing world tour Spanish cycling outfit Euskatel-Euskadi. And according to the Catalan daily El Periodico, “Fiat could become the title sponsor”. France’s L’Equipe reports that the Canadian bicycle maker Cervelo, and the British multinational Vodafone, have also expressed interest. Meanwhile, a cyclist with an F1-sounding name has also been linked with Alonso’s new team — American Chris Horner. (GMM) Subbed by AJN.