Marlboro axes Ferrari season opening Wrooom event for media freeloaders

Fernando Alonso and Felipe Massa

Fernando Alonso and Felipe Massa

Ferrari‘s traditional pre-season event on the slopes of Italian ski resort, held in  January every year at Madonna di Campiglio will no longer take place.

Corriere dello Sport newspaper reports that the main sponsor of Formula 1 and MotoGP teams Ferrari and Ducati, Philip Morris, has cancelled the 2014 edition of ‘Wrooom’ for financial reasons.

The newspaper said that the media event has run for 23 years.

“The costs of the event are no longer sustainable,” said Philip Morris vice president Maurizio Arrivabene.

The event has been described as a ‘freeloading extravaganza for the media’ with some of the sport’s big-name scribes, over 160 in total at the last edition – wined and dined ahead of each grand prix season for the four days of the event. (GMM-Apex)

Subbed by AJN.

  • Forza Ferrari

    I think/hope they’ll find a new sponsor for that event in no time. Santander is a possibility.

  • Luke

    I love you Phillip morris

  • John

    Hopefully Philip Morris also finally remove their continued association with Ferrari, considering they were meant to do it at the end of ’06.

  • Psych4191

    I don’t believe they cancelled it for financial reasons. Perhaps they cancelled it so they could show Kimi that sponsor appearances won’t matter. Could be a strategic cancellation.

  • petes

    Santander’s financial piece of sting is almost at an end too……..