Negative publicity will scare tyre manufacturers away from F1

Pirelli tyres

Pirelli tyres

Formula 1 teams will only have themselves to blame if they are left without tyres next year, according to a leading commentator.

Pirelli’s increasingly vocal Paul Hembery has warned that the sport should “find someone else” if the rules and the criticism are not tempered to better treat F1’s official tyre supplier.

Marc Surer, a former driver from Switzerland who is now a prominent German-speaking commentator, said alternate marques like Michelin and Bridgestone could enter F1 “at short notice” to replace a departing Pirelli “if they wanted to”.

But would they want to?

Surer pointed out that Pirelli’s tenure since 2011, and the last few months in particular, have been characterised by extreme criticism.

“That was not very clever of the teams,” Surer told Germany’s Sport1.

“After all, F1 costs a tyre manufacturer a lot of money, but if all they will get is bad publicity, then that is absolutely a deterrent,” he concluded. (GMM)

Subbed by AJN.

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  • KevinW

    Pirelli sold itself out and is suffering for it. Any manufacturer who purposefully produces an inferior product to secure a contract is ethically bankrupt. All the current mess will do is slam the door on the idiotic FIA/Bernie show using tires to manipulate competition to sell seats. The next manufacturer, or even Pirelli, should simply refuse to agree to the stupid program, and insist on delivering a superior product. If the FIA wants more pit stops, they can do that by mandating a minimum of 2 or more stops. Creating a stupid policy, then tossing the tire supplier under the bus for the mess it causes is what’s unattractive, not F1. Hemberey is a bore and would best serve Pirelli by abandoning a program that has no hope of succeeding – for anyone.

  • Quasimoto

    This is far more about the failure of Pirelli’s public relations department that it is about the failure of their tyre engineers. Hembery has been been short on contrition and long on belligerence and keeps repeating, in essence, “Who are you going to believe? Me or your own lying eyes?” Which has led to the broader public perception that the tail is wagging the dog.