Peter Sauber hurt by media coverage of his team’s crisis

Peter Sauber with Monisha Kaltenborn

Peter Sauber with Monisha Kaltenborn

Formula 1 team boss Peter Sauber has admitted that the recent media coverage of his team’s financial struggle is extremely hurtful.

Amid rumours thatNico Hulkenberg terminated his contract because he was not paid, team boss Monisha Kaltenborn admitted recently that the Swiss team is in trouble, but said talks with potential sponsors or investors are taking place.

However, it then it emerged that dozens of unpaid suppliers have filed formal debt claims against Sauber, amounting to about € 1 million, and that the team is lacking the many millions it needs even to complete the 2013 season.

69-year-old Peter Sauber, though, is known as perhaps the most honest and straightforward figure in the F1 paddock, running a typically clockwork-like and always-competent team that managed even to survive BMW’s shock exit.

“And now I get in the car in the morning and the first news {on the radio] is how many prosecutions I have against me,” he told Blick newspaper.

“Yes, it hurts – extremely. And how the whole thing is being spread among the public, and in those dimensions – I don’t understand,” added Sauber.

He gav an example of the news imbalance which pertubs him so severly: “Recently, in eastern Switzerland, hundreds of jobs were lost, but it was just a side-note. But we have not laid off a single employee.”

Nevertheless, the seriousness of Sauber’s predicament is obvious. And the Hinwil based team’s founder even acknowledges it: “I am using all of my energy to rescue the team, and did not need all of this [media] noise.”

Also, deep down, Sauber knows that his team’s crisis is important news, not only because of the international scope of F1, but also because the name ‘Sauber’ is loved not only in Switzerland, but also by millions of fans.

“The solidarity we feel is enormous,” admitted Sauber. Blick, for example, said that a private citizen has offered Sauber an interest-free loan to the tune of $500 000.

“That is touching,” said Sauber. “But we need a new, big, strong partner. And we’re working on it. We will remain the national team of Swiss motor sports – and in F1.” (GMM)

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Content on by: staff & contributors, Reuters syndication, GMM service, Getty Images, Formula 1 teams, sponsors & organisations.

  • McLarenfan

    I know if there is a chance to keep the Sauber name and team in F1 Peter Sauber & Monisha Kaltenborn will find a way. I don’t think it is very nice to keep the tales of Saubers financial problems flowing through the news but it is raising the name and position for any sponsors they have and also potential new sponsors know they are joining a great team even if they have to jump out of the way if Alonso is on the same area of track.

  • Tamburello_1994

    So basically P. Sauber is having a sad because what – ? The media doing their jobs and reporting the truth?

  • McLarenfan

    Tamburello_1994: I gather you are a Senna fan ot at least you have respect regarding his loss, do you not find it sickening that the media pick up on the hard times and then run it in to the ground even when it is something that the team are trying to fix but the media are more than likely making things worse by telling everyone that the team is in strife so a prospecting investor may think OK the team has racing pedigree but do I want to be associated with a team mid nose dive?

  • Lol.


    In a typically insensitive and invasive manner, yeah.

  • Tamburello_1994

    @ Mclarenfan

    When doesn’t the media “over-hype” something? That’s kinda like what they do. The time between races has to be filled somehow and it’s the old adage: ” If it bleeds – It leads. . . ” mentality. Is it right? that wasn’t the question ( in my eyes ). Sauber has been in the game long enough – He knows the rules. The article Sauber comes off as a bit juvenile, being sad at the media reports – especially when we find out in the days later that help was basically around the corner.

    Where there’s smoke, There’s fire. If media reports were true I got no problems with the reporting. Sauber or whomever.

    And yes I am a HUGE A. Senna fan.

  • Tamburello_1994

    Add to edit:

    @ MF and Lol –

    Hey – I like Peter Sauber. No issues with him personally.