Button says F1 tyre conservation era hurting ticket sales

Will they come in their droves to this year's British GP?

Will they come in their droves to this year’s British GP?

Jenson Button thinks the economy and the tyre conservation style of Formula 1 racing in 2013 is hurting ticket sales ahead of the British Grand Prix.

Writing in the Independent this week, Formula 1 business journalist Christian Sylt said lower than usual ticket sales for the weekend’s Silverstone race is because fans have rebelled against price increases.

A circuit spokesman admitted that sales “aren’t that strong”.

Some of the other reasons for the slump could be because Button and Lewis Hamilton are unlikely to win, and also because ticket holders were actually turned away from qualifying last year amid the weather chaos.

Button also thinks that state of the economy is a factor.

“To sell out here would be very impressive but are there that many people who can afford to come?” he is quoted by the Guardian newspaper.

“I don’t think people are walking away from the sport. If you look at every sporting event, it is not as strong as maybe it was last year. That is just the way the world is at the moment.”

A factor specific to Formula 1, however, could be the questionable spectacle of the 2013 formula, caused mainly by drivers having to race well off the pace to look after Pirelli’s fragile tyres.

“I agree that some of the racing hasn’t been action-packed,” Button said.

“It has been a lot more ‘After you, sir, because I am looking after my tyres’. But there have been good races,” he insisted. (GMM)

Subbed by AJN.

  • =El Presidente=

    I think the economic situation will have a part in decreased ticketsales. the tires will only increase ticketsales..

  • Bec

    Has ‘Tyre Conservation’ led to a 22% drop in UK unique viewers, or was it the partial switch to subscription Sky TV?

    Button is out of touch … Less people able to watch the races on TV, leads to less people wanting to go to a race.

  • Chris Brownell

    I think Bec is probably right. I live in the US so I don’t know too much about UK television.

    The single supplier of tires is a mistake in my view. There should be competition between suppliers. The tire war between Goodyear, and Bridgestone was a positive to the fans of F1. I am sick of the complaining by teams that the tires are not suiting their chassis, and bla bla bla.

    More competition makes the sport better. If I wanted to watch a manufactured, limited, made for tv racing series I would watch NASCAR.


  • adriana

    What it hurt the ticket sales , is drivers like him that don’t contribute anything to F1 .

  • fools

    Button your a driver not a ticket salesman….

    Perez: Jenson you mad bro?