Mercedes big boss expects to be title contender in 2014 16 January, 2013 Dieter Zetsche, the chairman of Mercedes parent company Daimler, says their F1 team must be pushing and contending for the world championship by 2014. Admitting that the appointments of Lewis Hamilton and Niki Lauda, and the departure of Norbert Haug, were because of Mercedes’ lack of recent success, he also acknowledged that the silver team will not be in a title-winning position this year. “As [F1] is so visible people see pretty quickly if you succeed or not, and if the results are up to your expectations,” Zetsche, told Autocar, at the Detroit Motor Show “For Mercedes those expectations must be that we are up there at every race competing for victory.” He said that the fact that Mercedes only won a single grand prix between 2010 and 2012 led to “changes” for this season, including a “new driver, new chairman and more to come”. “The real problem lay with the chassis and we are working on that,” admitted Zetsche. “The coming season will probably not allow us to show the full effect of the changes, but in 2014 we will have a good shot at the championship, especially with the new engine rules,” he added. (GMM) Subbed by AJN. Tweet Related NewsHamilton: I will make sure I am stronger than NicoMercedes stubborn over calls for F1 engine unfreezeMercedes oppose call to free up F1 engine developmentMercedes working hard on 2015 car says WolffMercedes celebrate with all staff at Brackley HQHamilton styles it with one kilo gold chainMercedes gifting title ‘bonus’ to staff and F1 worldMercedes braced for a thrilling season finaleWolff: We’re suddenly bad guys because we adhere to rulesHamilton: I dedicate Russian GP victory to Jules Divine Impious there it is for the first time.. spoken words that Hamilton moved expecting a winning seat in 2014. i think they have a good shot,and for sure it should be their aim. also remarkeble that he admits that the chassis is not up to expectations.