Ferrari fire up their 2013 season with traditional week long Wrooom event 15 January, 2013 Fernando Alonso and Felipe Massa arrive at Madonna di Campiglio Monday saw the start of ‘Wrooom’ the media ski event organised by Philip Morris International. Taking place on the slopes of Madonna di Campiglio, this is the twenty third time that it marks the symbolic start of the Formula 1 and MotoGP seasons for Ferrari and Ducati respectively, against the magnificent backdrop of the Dolomiti mountains, in the Trentino region. As per tradition, the welcome dinner took place on the opening night at the Salone Hofer as the international media met with the Scuderia Ferrari race drivers along with their colleagues from the Ducati Team. For the Maranello squad, the first meeting with the specialist press will take place on Wednesday, when team principal Stefano Domenicali takes to the stage for a press conference, while on Thursday it will be the turn of Fernando Alonso and Felipe Massa. The Brazilian has taken part in this event countless times, while it will be Alonso’s fourth appearance. Joining them will be Marc Gené, the Spaniard who works on marketing and sporting activities linked to Prancing Horse customers. On Friday, the Ferrari men will be joined by their two-wheeled colleagues for the kart race on the frozen lake, which provides the setting for the spectacular closing ceremony of this week of sporting activity. (Ferrari) Subbed by AJN.