Lotus announces new partnership with Henry-Lloyd 14 January, 2013 World leading British marine clothing & lifestyle apparel specialists Henri-Lloyd commence new partnership with Lotus F1 Team, with a new range of travel clothing for the team and consumers: On the occasion of the London Boat Show, Lotus F1 Team welcomes a new partnership with respected British clothing manufacturer, Henri-Lloyd. The relationship will see Lotus F1 Team personnel wearing Henri-Lloyd clothing whilst travelling as well as a Lotus F1 Team range of travel clothing being launched, available in Henri-Lloyd stores and to team partners. The partnership will continue to expand over the coming seasons to see Henri-Lloyd take advantage of Lotus F1 Team’s business and marketing channel as Henri-Lloyd looks to develop new markets. Founded and based in Manchester, England, Henri-Lloyd is extremely proud of its British heritage and delighted to be supporting the Oxfordshire based British team, using the shared values to continue its product development ambitions in the unique environment of Formula One. Eric Boullier, Team Principal, Lotus F1 Team: “Henri-Lloyd is a fantastic brand which shares the same passion and ambition as Lotus F1 Team. That our distinctive colours will be represented in the high streets with a quality range of clothing is great for the team, great for Henri-Lloyd and great for discerning consumers. The long journey to Melbourne for the first race of the season will be all the more stylish for us. We look forward to growing this partnership over the coming years.” Paul Strzelecki, Joint Chief Executive of Henri-Lloyd: “We are thrilled to announce our partnership with Lotus F1 Team, a team that reflects our proud British heritage, product technology and innovation. We are very excited about our future together and wish the team every success in the 2013 season” (Lotus Press Release) Related NewsLotus: There’s more potential in the carMaldonado would welcome JPS back at LotusGrosjean: I want to win races and soonLotus give hint of intent to keep GrosjeanGrosjean admits Formula 1 future uncertainLotus: We struggled to get a good balance on the carLotus: It’s clear that we lack paceLotus: There is still potential to be unlockedLotus announces two race deal with InterwettenGrosjean: Hockenheim will tell how much we have progressed Junior Johnson This is really wonderful news.I am so happy for both of them Ian Hey me too Junior! I’m also impressed by the “proud British heritage” as expressed by messers Boullier and Strzelecki, both Olde English names, no doubt, much like the team’s previous incarnations: Renault & Bennetton. The Pessimist Henri-Lloyd were sponsors of AMG Petronas Mercedes F1 team in 2010 if my memory is correct.