Lotus to announce big title sponsorship deal

Lotus Renault GP R31 nose detail badge logo Formula One Testing, Day 1, Barcelona, Spain, Friday 18 February 2011.Dec.10 (GMM) F1 team Lotus is reportedly close to announcing a multi-million dollar title sponsorship deal with Honeywell, the American technology giant.

“It is thought the framework of the agreement is in place and a formal announcement pending,” said Sportspro journalist David Cushnan on Monday.

The news follows Lotus’ recent signing of a sponsor deal with Burn, the European energy drink label of the American beverage giant Coca-Cola.

After a five year absence, the United States returned to the F1 calendar this year with a highly successful race on a bespoke circuit in Austin, Texas.

Citing ‘informed insiders’, Cushnan said the Honeywell deal could be worth $30 million per year to Lotus.

The Enstone based team’s driver Kimi Raikkonen finished the 2012 world championship in third place behind Sebastian Vettel and Fernando Alonso.

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  • Bassie

    That would be enormous! 30ml deal, + coca cola on top of that.. that would make em a srious contender for racewins in 2013, and i think will also boost their possibilities to snatch the WCC in 2014.