Vodafone happy with McLaren sponsorship

Jenson Button at Hungarian GP

Jenson Button wins the Hungarian GP

Aug.15 (PVM) Vodafone sponsorship cheif has declared that the telecoms giants is delighted with their sponsorship of the McLaren team in the wake of extending the partnership with the Woking team until the end of 2013.

In an interview with formula1.com, Daragh Persse, Vodafone’s global head of sponsorship, cause marketing and media said: “We are delighted with our sponsorship of Vodafone McLaren Mercedes. The partnership allows us to continue to build value for the brand worldwide, but more importantly it allows us to engage with Formula 1 fans and customers, and showcase how our total communications solutions help the team on and off the track.”

In 2007 Vodafone switched from being a main sponsor of the Ferrari team to title sponsor of McLaren, Persse explains, “Vodafone and Ferrari explored various sponsorship opportunities in order to continue the partnership beyond 2006. However, Ferrari was unable to guarantee a sponsorship opportunity that was agreeable to us for 2007 and onwards.”

Persse added, “We don’t influence those decisions. The team is responsible for driver line-up selection and marketing strategy.”

  • Bec

    “Ferrari was unable to guarantee a sponsorship opportunity that was agreeable to us for 2007 and onwards.”

    Well it seems McLaren can’t either, with FOTA’s acceptance of the Sky deal.

    Vodafone spent $65m in sponsorship and gained $122.5m in brand exposure, but the partial loss in UK exposure due to the Sky deal will lower this by $10.6m.