2011 Lotus Renault is on brave end of brave 19 January, 2011 Lotus Renault sporting the iconic black & gold livery Jan.19 (PVM) Lotus Renault are upbeat about the R31, which is in the final throes of preparation at the team’s Enstone headquarters, and have admitted that it will be a cutting edge Formula 1 chassis upon which they pin their hopes for 2011. James Allison In a video interview Lotus Renault technical director James Allison, “This time of the year is a heady mix of both thrilling excitement of finding out, confirming that all your plans are coming to fruition and also abject terror that you will not deliver the thing in time. Anyone who follows the sport will have seen that words like aggressive, brave, are being bandied around across several of the teams this year for their solutions. I believe that we have chosen a direction that is really on the brave end of brave.” In 2010 the team failed to win a race but made a vast improvement on a forgettable 2009 season for the team which saw the end of the Flavio Briatore era and the arrival of Eric Boullier at the helm of the squad. For 2011 there are more changes with the Proton owned Lotus Cars becoming an important partner in their role as title sponsors, resulting in the demise of the Renault F1 Team and the birth of the Lotus Renault. Eric Boullier Boullier makes no secret of the team’s overriding ambitions, stating on the same video, “We want to win and we want to be successful in Formula 1. The more attention we can get from the fans and the Lotus people and from all our sponsors, we put ourselves into a pressure mode because we have to win.” He added, “We know now we will be much more competitive than last year. We don’t know yet obviously what the other teams, and the other forces, will be in F1 – but we already know we will be much stronger.” Chief operating officer Patrick Louis is singing off the same song sheet, “The objective for the team is to finish within the top three in the championship. To get along to that objective, based also on the Resource Restriction programmes we have to run, we have been choosing and opting to re-insource a major part of the outsource jobs we have.” The return of black and gold Lotus Renault have been embroiled in a high profile spat, with the Tony Fernandes owned Team Lotus, regarding the use of the Lotus name from the moment the partnership was announced late last year. The team have also announced the return to the legendary black and gold livery which harks back to the JPS era of both Colin Chapman and later Ayrton Senna. Again the team are courting controversy as they may fall foul of anti-tobacco laws. However Allison is bullish about the decision to go black and gold, “We’ve been fortunate last year with our car we had a very attractive paint scheme and it’s an absolute thrill that this year we’ve managed to surpass even that. We’ve got a paint job on our car this year which looks utterly magnificent. I think it will be the envy of the grid and I’m looking forward to seeing it go round the track.” Related NewsLotus: A boost before going into summer breakGrosjean: I leave the door open to any nice optionLotus: Not a great day for usLotus: There’s more potential in the carMaldonado would welcome JPS back at LotusGrosjean: I want to win races and soonLotus give hint of intent to keep GrosjeanGrosjean admits Formula 1 future uncertainLotus: We struggled to get a good balance on the carLotus: It’s clear that we lack pace Matthew Don’t you mean, R31, instead of FW33 (That is Williams’ 2011 car)? http://www.yallaf1.com/ Editor Thank you Matthew. Correction made. Culprit lashed http://zacharykwilliamson.com/seo-outsourcing/ Chris This is going to be an interesting year.. Can’t wait to see some action!! Bec It seems JPS have taken advantage of the Renault’s black and gold livery, and have launched a motor sport themed black and gold advertising campaign. This puts even greater pressure on Renault to change their colour scheme, as they may find more countries like Canada will ban it. Lucky Team Lotus stayed with Green and Gold. Bec Renault ponder whether to dump the JPS colour scheme before the start of the season. Because if they start with it, and Canada bans it as is expected, they will have to approach the Formula One Commission for permission to change livery. Atul Last years’ livery and the merchandise were best ever.