Mad Croc energy brand to sponsor Sauber 27 August, 2010 Aug.27 (Sauber) Starting immediately the two C29s will carry a crocodile on their rear wing endplates as well as on the car’s nose – Mad Croc is a new partner of Sauber Motorsport. It is the first Formula One involvement for the UK based manufacturer of energy gums, chews and drinks. Mad Croc has already established its name in rallying and the GT1 championship. “It is clear the products of Mad Croc fit perfectly well with Formula One“, says Team Principal, Peter Sauber, “we are very much looking forward to this refreshing collaboration which has been agreed for all the remaining races of the 2010 season.” “Mad Croc is excited to introduce its energy drink to race fans around the globe who come out to cheer Peter Sauber’s team and the drivers.”, says Ari Koivula, CEO of Energy Brands Ltd. “Having already been involved in a variety of other World Championship Motorsport activities, our brand is proud to have now reached the pinnacle of motorsports with Formula One. The Mad Croc formula is also considered to be in this position in its market as it is the fastest expanding Energy Drink & Product Brand. The latest new territory for the brand is India, while it will enter more than 20 new countries in the very near future.” The Mad Croc company was founded in 2004. Having started at the end of 2005 in Finland by very successfully outselling the Global Market Leader in less than a year, Mad Croc expanded into the Northern-European markets with similar success. In the subsequent years and 2010 the brand has seen a much bigger Global push into the Middle-East, Africa, India and the Far East. Energy Brands Ltd is incorporated in the UK with its headquarters in Luton.