Lotus announces sponsor deal with CNN

Heikki Kovalainen and the Lotus T127 sporting CNN logos

Mar.2 (GMM & YF1) New F1 team Lotus on Tuesday announced it will be sponsored by the famous news network CNN in 2010 and beyond. The “long-term agreement” will see the familiar ‘CNN’ logo on the T127 cars as well as the drivers’ overalls and team clothing.

Lotus Press Release

Lotus Racing and CNN International have today announced a partnership deal that sees the newest Formula OneTM team entering into a long-term agreement with the world’s leading news network. CNN’s world famous logos will feature on the T127 race cars, the drivers’ overalls and on all team clothing.

The deal will be managed by CNN’s commercial ‘Partner Solutions Group’ and is led by Rani Raad, senior vice president CNN International Advertising Sales.

“The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning,” said Raad. “This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions.”

A delighted Lotus Racing Team Principal Tony Fernandes commented: “We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”

  • Bec

    Every little helps … And at least it’s a news organisation, it could have been Fox :)